Advertising On MiED Pro

There are three ad types on MiED Pro - larger primary ads with an image plus text, sponsor banner ads, and text-only ads. All print/eBook advertisers have a large ad with image on MiED Pro included in their annual ad package. The larger your print ad, the more frequently your Pro ad will display. These ads display randomly but higher-rate ads appear in the pool more than once.

The best way to begin planning your MiED Pro ad is to first visit the site to see the ads there and to get a sense of the possibilities.

AD IMAGES

Each ad has one image. Images can be a logo, or any image, with or without your logo and/or text.

Images can be placed left, right or center. Horizontal images are best suited for center placement. For center placement, the image must be at least twice as wide as it is tall. If the image you wish to use is not wide enough it can be widened with white background to make it suitable for center placement. Left or right placement is best suited for squarish images. No image can be more than one and one quarter times taller than its width. Again, the image width can be extended with white background to make it suitable.

Ad images should be at least 150 pixels minimum in each direction, 300 pixels minimum preferred. If you are creating an image for your ad, we recommend a 600x300 pixel horizontal image for center placement or a 300x300 pixel vertical image for side placement.

The background color is white. If you would like to use a transparent white logo or text image, it will need a non-white background.

We reserve the right to adjust the color saturation, brightness and/or contrast of ad images to maintain a consistent appearance throughout the site.

AD TITLE (HEADLINE) TEXT

There is a 55-character limit. The title should be your company name unless it is visible in your image, in which case a tagline is often a good title.

POSTAL OR PHYSICAL ADDRESS (Optional)

Physical or postal addresses are generally discouraged as they take up a fair amount of space and are not interactive, unlike phone/email/web info. Your postal or physical address will generally be included in your Buyers Guide listing.

PHONE NUMBERS (Optional)

Phone numbers are displayed with a text description followed by the hyperlinked number. People using MiED Pro on a phone will be able to tap to call you. Up to three phone numbers are allowed, for multiple offices or multiple direct dial numbers (people, departments, etc).

EMAIL ADDRESSES (Optional)

Email addresses are displayed as the text of your choice with the email address linked to the text, for example Email Us

WEB ADDRESSES

Web addresses are linked to your image and can also be displayed as the text of your choice with the web address linked to the text, for example Visit Our Website. For most advertisers your homepage is the best choice, while those with large complex sites should choose a landing page specific to your education market.

TEXT CONTENT

There is a 500-character limit for image ads. ALL CAPS for added emphasis are only allowed in single word or short phrase instances.

CHANGING YOUR AD

Your online ad can be changed at any time, as needed. If you require frequent changes, there may be a nominal fee.

ADVERTISER LISTINGS

Advertisers who are in our print, eBook, and Pro publications are included in the Pro online Buyer’s Guide which is accessible through the Advertisers & Sponsors tile at the bottom of the Pro homepage. Each advertiser's listing page will include your ad in the upper right. Your main listing is in the upper left and will include your company or organization’s name. Additionally, it can include any or all of the following: a postal or physical address, website, email address, and/or phone number.

In the tabbed area below, there are four types of content which can be displayed. One tab can display key contact people with their name, title, phone, and/or email. If a primary physical address is listed above, it can be mapped in another tab. A third tab is available to list multiple locations and can include address and phone. A fourth tab can display your sponsor ad if one has been purchased. All tabbed content is optional.

ANNUAL SCHEDULE

The annual billing cycle is July 1 through June 30. New Pro ads can be added at any time. Fees for partial years will be pro-rated.

RETURN TO MiED ADVERTISING OVERVIEW

Advertising On MiED Pro Image